Sub-agent model offers strong benefits for Distributors and Manufacturers;
- Covering whole territory
- Fast Service
- Customer Satisfaction
Benefit of working with leading sub-agents is their connections with smaller local agencies who work with them as sub-agents. It can be very labour intensive to manage a high volume of smaller agencies who might only few cases in a year. Therefore, distirbutors may need to ask themselves if the benefits of having many smaller agencies outweigh the time and distributor needed to keep those networks going.
Due to the reach and influence sub-agents have, if they begin to market a medical device in a particular region, chances are that many other agencies in the region will want to market that medical device as well. In this way, Sub-agents often drive market trends and demand.
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